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  • Writer's pictureMelissa Rosales

Astrology: Why Millennials Are Looking To The Stars For Answers

Updated: Sep 13, 2021

As production intern at WGBH's Under the Radar with Callie Crossley, I pitched the segment, pre-interviewed and booked all the guests, cut the audio segment, and wrote the web post.

Why is astrology a popular cultural trend today, especially for millennials? sololos/Getty Images/E+

Even before the COVID-19 crisis, millions of millennials were finding new solace in an old celestial tradition: astrology. The onetime '70s fad is back as millennials are looking to the stars for answers on mobile apps, online, and in newspaper and magazine horoscopes.

The Pew Research Center reports a third of Americans aged 18 to 29 regularly follow the planets’ movements and positions. How did astrology, once considered merely light entertainment, become a cultural phenomenon for millennial Americans?


Dr. Judy Tsafrir - Adult and child psychiatrist, Harvard Medical School faculty member, and local astrologer. She is also a certified member of The Organization for Professional Astrology.

Dr. Steven Novella - Neurologist at Yale University School of Medicine, founder and president of the New England Skeptical Society, and host/producer of the podcast, “The Skeptics' Guide to the Universe.”

Morgan Hing - Former associate studio designer for Boston-based ad agency Hill Holliday and astrology fanatic.

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